https://www.evadecastro.net/work daily 0.75 2022-04-05 https://images.squarespace-cdn.com/content/v1/5efb95e9f1ee0a2de31045a6/1594029402330-M5BPZ534TDYK3BXRAFS3/Style+Guide.png Work https://images.squarespace-cdn.com/content/v1/5efb95e9f1ee0a2de31045a6/1594055071397-T27FTRBYH2IXAAO0O7CD/SMS+II.png Work https://images.squarespace-cdn.com/content/v1/5efb95e9f1ee0a2de31045a6/1594053232633-BZ2AGI30PGWCQC8Q223X/Screenshots.png Work https://images.squarespace-cdn.com/content/v1/5efb95e9f1ee0a2de31045a6/1649128439830-PD0ZU56N3P7BC8YOOL2X/kisspng-paper-quill-pen-writing-implement-clip-art-poet-5b30c7fc2dc7f6.5174079615299235801875.png Work Content Management @ Ridecell https://images.squarespace-cdn.com/content/v1/5efb95e9f1ee0a2de31045a6/1594053668234-7WGFRQUYA32GBLTXUEV4/Rooms.png Work https://www.evadecastro.net/about-me daily 1.0 2022-03-11 https://www.evadecastro.net/ux-writing-for-ridecell daily 0.75 2020-07-01 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847890165-I7LPX06YA44DBGGFPSGA/image-asset.jpeg UX Writing for Ridecell - Dream it. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847889324-DFHCXJY7BA7YLNZ26RDC/image-asset.jpeg UX Writing for Ridecell - Build it. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://www.evadecastro.net/ridecell-copy-style-guide daily 0.75 2022-03-11 https://images.squarespace-cdn.com/content/v1/5efb95e9f1ee0a2de31045a6/1594016247747-OBWBZS811CENS3XBZWPX/Screen+Shot+2020-07-01+at+3.32.01+PM.png Ridecell Copy Style Guide - Writing for UX The style guide was to serve everyone writing copy for Ridecell. This section is focused on UX Writing for the different products and how to best go at it. UX Writers can find all they need, such as specific guidelines for web and app writing, and templates for error and confirmation messages. https://images.squarespace-cdn.com/content/v1/5efb95e9f1ee0a2de31045a6/1593580443036-5XUMW62M5JQ3Z70WLZ27/Grammar+%26+Mechanics.png Ridecell Copy Style Guide - Grammar & Mechanics As soon as people are ready for the details, this is where they find them. A deep-dive into all those particular rules, regulations and directives and how to apply them. Based on the AP Style Guide, but with our own customizations. People can go deep and get answers to everything grammar: abbreviations, capitalization, periods, and of course the Oxford comma. https://images.squarespace-cdn.com/content/v1/5efb95e9f1ee0a2de31045a6/1594018297576-IDCLENJNB9OVZOQHQDLT/Screen+Shot+2020-07-01+at+3.27.18+PM.png Ridecell Copy Style Guide Challenge: Great product copy that helps users, is consistent, and stays true to Ridecell’s tone of voice. Solution: Design helpful guidelines for everyone who needs to juggle some words, be it writers, designers, engineers or product managers. Approach: > Conducted research on copy style guides. > Drafted the copy style guide on Confluence. > Revised and improved the style guide together with the Technical Writer. > Prepared the launch for the company, including a series of writing workshops. https://images.squarespace-cdn.com/content/v1/5efb95e9f1ee0a2de31045a6/1593575658415-KLUU09259426HU3DYPTW/Quick+guide+.png Ridecell Copy Style Guide - Writing Tips A style guide normally isn’t a fast read. So I wanted to make sure that people didn’t feel overwhelmed already on the first page. That’s why I created the quick guide - 10 short tips on how to write good copy. People can start with little snack bites on how to write great copy - and already improve their writing substantially. https://www.evadecastro.net/ridecell-sms-notifications daily 0.75 2020-07-06 https://images.squarespace-cdn.com/content/v1/5efb95e9f1ee0a2de31045a6/1594059885394-GZHKFE9TG184NU0511EQ/SMS+overview.png Ridecell SMS Notifications - A flood of SMS Each language has its challenges. Here, certain special characters in Spanish would have SMS break up too early, causing high costs and annoying users. I reviewed the SMS in question and found them being not only too long, but also far too technical. The same was true for English and French, so I decided to give all those SMS a makeover. https://images.squarespace-cdn.com/content/v1/5efb95e9f1ee0a2de31045a6/1594060664893-4AG6LMX4P2W13CED4IFF/improvements.png Ridecell SMS Notifications With this context, I was able to: Shorten all SMS by around 30% in average. Rephrase them using simple and clear language. Reduce the amount of special characters to a minimum. Find a satisfying solution for both our Spanish customer as well as Ridecell. With this project, we cut down our monthly costs for SMS by $4,000 - and this only for one language! https://images.squarespace-cdn.com/content/v1/5efb95e9f1ee0a2de31045a6/1594058216256-9DR0AQYVJE8XS0V717JB/SMS+II.png Ridecell SMS Notifications Challenge: Carsharing app had too many SMS triggered. Solution: Shorten and rephrase the SMS, to make them clear and crisp. Approach: > Got a list of the top 10 SMS in Spanish, English and French. > Researched the context and purpose of these SMS. > Rewrote them all, making them shorter and to the point. https://www.evadecastro.net/meeting-room-names daily 0.75 2022-04-05 https://images.squarespace-cdn.com/content/v1/5efb95e9f1ee0a2de31045a6/1594057906062-64JMM5E6TYVV9EE6QLYV/Rooms+%281%29.png Ridecell Meeting Room Names Challenge: Confusing meeting room names that no one can remember (room 4 building 2…). Solution: Design a naming system that is fun and connects to the company’s mission and vision. Approach: > Ran brainstorming session to come up with possible naming systems. > Defined and developed the new naming system. > Designed and wrote landing pages for each room, accessible by scanning a barcode next to the room signs. https://images.squarespace-cdn.com/content/v1/5efb95e9f1ee0a2de31045a6/1594056406427-X7LPVKN5VU70TRRL1TMQ/Room+signs+%281%29.png Ridecell Meeting Room Names To get to the pages, people simply need to scan the barcode on the meeting room sign. Waiting to get into a room suddenly became a lot more fun and it also is a nice jest when having external customers at the office for a meeting. https://images.squarespace-cdn.com/content/v1/5efb95e9f1ee0a2de31045a6/1594057471748-7S4I4DM4XQUJQMTY2JHB/Duckburg.png Ridecell Meeting Room Names https://images.squarespace-cdn.com/content/v1/5efb95e9f1ee0a2de31045a6/1594057489466-BNAH0LQATYYBY56S3KAS/Kings+Landing.png Ridecell Meeting Room Names https://images.squarespace-cdn.com/content/v1/5efb95e9f1ee0a2de31045a6/1594057504068-CVPQYASI7268K7UGANGK/Townsville.png Ridecell Meeting Room Names https://www.evadecastro.net/content-management-ridecell daily 0.75 2022-04-05 https://images.squarespace-cdn.com/content/v1/5efb95e9f1ee0a2de31045a6/1649134072774-190GI4DO4NL87AGX5YNP/black-and-white-picture-of-a-screaming-woman.png Content Management @ Ridecell - Make it stand out Whatever it is, the way you tell your story online can make all the difference.